STOP REFORM UK

Who supports Reform UK?

The Five Tribes of Reform UK

HOPE not hate did a survey of 4,000 reform voters at the start of 2025 and found the party has a coalition of people frustrated with mainstream politics, drawn in by their promises to “fix the system.” The survey found 5 distinct groups of reform voters. These five groups reflect the broad and sometimes contradictory views within Reform UK’s base, ranging from radical to moderate ideologies, and have varying degrees of support for issues like immigration, climate change, and workers’ rights.


Overview:

  • Tribe 1: Working Right focuses on workers’ rights, identity, and a strong stance against immigration, with significant support for far-right figures like Tommy Robinson. 
  • Tribe 2: Radical Young Men is younger and more diverse but leans into extreme political ideologies, including conspiratorial and antisemitic views. 
  • Tribe 3: Moderate Interventionist holds progressive stances on multiculturalism and immigration while favoring more state intervention and workers’ rights. 
  • Tribe 4: Older Authoritarian Right is more traditional, conservative, and skeptical about immigration but also concerned with climate issues and public ownership. 
  • Tribe 5: Traditional Conservatives is older, more conservative in outlook, and highly engaged with right-wing media, maintaining strong ties to the Conservative Party. 


Details on the five tribes of Reform UK:

1. Working Right (22.5% of Potential Reform Voters)

  • Core Beliefs: Pro-workers’ rights, but strong opposition to immigration, Muslims, and climate change policies. 
  • Demographics: Middle-aged, renters, and a high percentage (86%) have below degree-level qualifications. 
  • Key Attitudes:
    • Strong support for Tommy Robinson. 
    • 47% believe violence can be justified in certain circumstances. 
    • 53% think Britain should be a white, Christian country with values reflecting this. 
  • Concerns: Immigration, identity, and workers’ rights. 


2. Radical Young Men (12.1% of Potential Reform Voters)

  • Core Beliefs: A younger demographic (ages 18-44) with a significant BAME presence, not necessarily anti-Muslim or anti-immigration. 
  • Key Attitudes:
    • Drawn to Andrew Tate and similar influencers. 
    • Conspiratorial and antisemitic views are present. 
    • 55% believe violence can be justified in certain circumstances (the highest among all groups). 
    • Favourable towards figures like Jeremy Corbyn and George Galloway. 
    • 60% believe that feminism has gone too far. 
  • Concerns: Gender issues, social media influence, and dissatisfaction with mainstream politics. 


3. Moderate Interventionist (19.1% of Potential Reform Voters)

  • Core Beliefs: Pro-immigration, pro-workers’ rights, and supportive of a stronger state role in the economy. 
  • Key Attitudes:
    • 73% favour a multicultural Britain. 
    • A higher percentage of women (52%) compared to other tribes. 
    • Least likely to support the justification of violence (compared to other groups). 
    • Dislike Tommy Robinson and Andrew Tate. 
    • 14% voted Labour in 2024. 
  • Concerns: Disillusionment with current political parties and dissatisfaction with their handling of key issues. 


4. Older Authoritarian Right (26.1% of Potential Reform Voters)

  • Core Beliefs: Pro-climate and anti-immigration, with a tendency towards pro-public ownership and pro-state regulation. 
  • Demographics: Predominantly older (over 60% are over 55 years old), with 83% having below degree-level qualifications and two-thirds being homeowners. 
  • Key Attitudes:
    • Pessimistic about the future and disillusioned with the political system. 
    • 53% voted Conservative in 2019. 
    • 60% are Christian (higher than the 50% among all Reform voters). 
  • Concerns: Concerned about climate change and public ownership, along with frustration with the political system. 


5. Traditional Conservatives (19% of Potential Reform Voters)

  • Core Beliefs: Conservative in values and aligned with traditional right-wing ideologies. 
  • Demographics: A significant portion (over a third) are pension-age, and 70% are older than 55. 
  • Key Attitudes:
    • Strong support for figures like Kemi Badenoch and Elon Musk. 
    • Primarily consume news through GB News. 
    • Voted heavily for the Conservatives in 2019. 
  • Concerns: Conservative values, particularly regarding economics, family, and national identity. 

(Sources: HOPE not hate State of Hate 2025 p31, https://hopenothate.org.uk/stop-reform/)


Demographics

2024 general election voting based on age, gender, class, education, income, work status, housing tenure and their vote at past elections

YouGov did a survey of over 35,000 voters, looking at which parties voters voted for at the 2024 election across factors like age, gender, class, education, income, work status, housing tenure and their vote at past elections. It shows the support for Reform based on these categories. 


Reform voters ideology

Another YouGov survey in July 2024 found that Reform UK voters had traditionalist conservative ideological positions against multiculturalism, wanting harsher prison sentences and the death penalty, supporting same sex marriage and against transgender people being allowed to legally change their gender. Here is some analysis of that survey.


Support for Reform UK is coming from apathetic non voters

Some are arguing that Reform’s high levels of support in recent polling are coming from people who generally don’t vote in elections now saying they are going to vote for them. This was seen in the 2025 German elections with a large number of previously apathetic non-voters backing the far-right AfD party.


Geography

Reform UK performed particularly well in areas with a working-class demographic, especially in the North East, Midlands, and South Wales, where Labour was also strong. Research has shown that the location of Reform UK voters is geographically similar to UKIP voters.